The focus of the web in the early part of the 21st century will be to make the experience richer through user involvement. All of this focus on user involvement has created mounds of digital trash. Specifically speaking: blogs, comments, facebook profiles, etc. that are accumulating exponentially.

Why is this a problem

Ever hear of a little concept known as your past coming back to haunt you? Although ten years ago you might have pushed your radical world changing agenda, now your world changing agenda could be coming back to haunt you.
Why is this happening

By providing tools that allow people to contribute, companies have driven people to publish on their photo sharing, video, and blogging websites. Publishing to these media types, especially video, would have been almost next to impossible for an average user, now can be accomplished with the click of a button. Through innovation and the advent of new classes of product, the ability to publish video and photos have never been easier. Companies have realized that user involvement adds value to their internet endeavors. The more people that use the user interactivity features, the higher the value add for the company. In return, the company creates loyal customers by valuing the opinion of their customers. Furthermore, it helps companies to sell more products by offering users a place to comment. Users typically have greater satisfaction because they were able to get product testimonials through average people who have no agenda other than providing feedback.

To facilitate the tools necessary for user involvement, enter Web 2.0.

Now I know what you’re thinking, “There was a web 1.0?”. Well yes there was and still is a web 1.0. It’s the internet as you know it and love it. For the most part, Web 2.0 merely refers to the evolution in the market of how we (the users) will use internet connected technology to interact.
The same websites that existed in web 1.0 still exist today as they do in this web 2.0 world.
They still offer you ways to shop and manage accounts. However, the approach to how companies and individuals interact with each other on the web is evolving.
Web 2.0 tools will propel the internet down the path of becoming the social gathering place of the 21st century. These focus of web 2.0 technologies are to increase user involvement through collaboration with tools such as message boards, social networking, and blogs.
The industry has signaled that it intends to provide the tools necessary to support the Web 2.0 demands of the internet community as a whole. From a social standpoint, the Web 2.0 will experience pushback and reboot itself when most people realize that they need manage the mess they have made for themselves in the web 2.0 world.

All of the “collaborating” on the 2.0 world is going to leave your online image dirty.
The years of accumulate digital trash is going to be difficult to recover from if you fail to take steps before Web 2.0 takes full effect.
What you can do:
Think before you act and use WhooRu to help clean up past indiscretions. I will soon be posting an article on the top 10 rules for posting internet content.  Call 1-877-2WHOORU today (1-877-294-6678)

As Always, be careful out there.

Aaron Francesconi
CEO and Founder of WhooRu