A great domain name is one of the best ways to ensure people will find your website and be able to quickly identify that site as yours.

1. Must contain your name you use on your resume/applications
   Search engines as well as people give your name in the domain name high credibility when searching for you by name.  It is the way to get your domain name higher in the search rankings.
2. Less is more.
   The shorter a domain name the better. Using a short domain name is preferred because its easier to remember and it lessens the likelihood of misspellings.
3. Domain Names run words together.
   By convention, it is widespread practice to run words/names together in a domain name. This works OK most of the time. Sometimes you can get other words that are created by accident.
4. Domain Names can only use certain characters.
   You are limited to letters a through z (case-insensitive), digits 0 through 9, and  hyphens.
5. Connecting the domain name to you.
   Someone who hardly knows you should be able to draw a strong connection between you and your website based on URL alone.
6. Readability is Key. 
   The URL should be readable by the average person. Sometimes names when put together don’t flow the way the owner originally intended. Case in point, take someone named Wilma Armana.  If she registered her first and last name as a domain name, the domain name would look like wilmaarmana.com.  Capitalizing letters of the name would help if you control how someone reads your domain name (WilmaArmana.com.), however hyphenating the name would be the better choice.  ( Wilma-Armana.com)
7. The domain name should avoid unintended misreading.
   For example, my favorite domain name to illustrate this point has always been experts-exchange.com.  Notice the unintended misreading if you drop the hyphen.

At WhooRu, we can help you pick a great domain name for you along with building your online image. Call 1-877-2WHOORU today (1-877-294-6678)

As Always, be careful out there.

Aaron Francesconi
CEO and Founder of WhooRu